In online marketing, the website is the heart of every business. The place where you try to persuade visitors to either buy, or join your marketing list. It's a complete no-brainer that a good website, that converts well, is absolutely necessary in online business. However, the site/blog is only one component in online business. Another must have is targeted traffic, and you can't get by without it. People need to know you exist so they can visit and spend all their money with you.
It's a good idea to submit your site to the secondary search engines, but avoid doing that with the major search engines using their submission form. Using Google's manual form submission process will take longer, and you can get it done faster with social media techniques. Of course submitting to secondary engines takes a little time. The reason for doing this is the major search engines will view those backlinks, which they'll be, as a sign of more popularity, plus you'll get added traffic from them. You can get backlinks in very many ways, and it's true that some will carry more weight than others. But it's a game, of sorts, and you want to have a variety of backlinks so you'll appear very natural and normal to Google.
Offer to guest post on other peoples� sites. You can get your content and your name onto other people's sites/blogs and tap into their readership. You will get traffic if people read your content, like it, and it's well done. It's so much more powerful if you can get your work to appear on high authority websites and blogs. You'll just need to develop good relationship building skills.
If you can do it, get involved with offline advertising and marketing. Offline advertising can be very powerful in the right niches. A well-written classified ad in magazines can bring you a lot of traffic. Giveaway items such as pens, coffee cups, or keychains positioned in offline stores can be helpful, too. A lot of people you reach via offline marketing may not be accustomed to online marketing strategies, so they could be a source of easy sales for you.
People just don't realize how many different ways exist to create traffic to a site. You'll always want methods that are sustainable over the long-run. An hour or two every day, and you'll see a huge difference in a little while. Keep your eye on the ball because each visitor means the possibility of making a sale. If you do it, and never give up, you can create an empire that will last for a very long time.